Tue, 10 Mar 2026 16:48:39 +0000

Lifecycle & Content Marketing Manager- Contract

Department: Marketing

Employment Type: Contract / Temp

Location: Madison, WI

Description

At Thorne, we work to deliver high-quality, science-backed solutions to empower individuals to take a proactive approach to their well-being. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. At Thorne, you’ll be joining a team of more than 750 passionate individuals committed to our cause of providing superior health solutions at every age and life stage.

We are seeking a highly execution-oriented Content Marketing Manager to lead the hands-on implementation of SMS, blog, and loyalty program content. This is a contractor role for an experienced operator who thrives in the platforms, builds campaigns end-to-end, and ensures flawless deployment.

The primary responsibility is execution: building, scheduling, QA’ing, launching, and optimizing content directly within marketing platforms. The ideal candidate is detail-driven, process-oriented, and comfortable owning tactical delivery from start to finish. Strategic collaboration with the Director, Content and Lifecycle Marketing is expected but won’t be the primary responsibility.

RESPONSIBILITIES

SMS Marketing (Primary Channel – Heavy Execution)

Generate ideas for SMS

Brief SMS projects to Creative Team

Maintain SMS campaign calendar, ensuring sends complement but aren’t duplicative of email

Build, QA, and deploy SMS campaigns and automated journeys directly in platform

Own day-to-day campaign execution, including segmentation and personalization

Implement A/B tests (copy, timing, audience) and monitor results

Monitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe rates

Ensure compliance with SMS regulations and opt-in best practices

Blog Content Management (Production-Focused)

Upload, format, and publish content directly in CMS

Implement on-page SEO and AEO recommendations

Collaborate with Director of Content & Lifecycle Marketing to manage content calendar and generate ideas

Brief projects into the Creative Team

QA all content for formatting, links, images, accessibility, and mobile responsiveness

Maintain publishing cadence and ensure deadlines are met

Monitor traffic and engagement performance

Managing Tool for Pop-ups and Quizzes (Onsite Conversion & Engagement)

Build, QA, launch, and optimize Digioh pop-ups and quizzes

Execute A/B tests on offer, copy, timing, triggers, and creative to increase email and SMS opt-ins

Manage audience targeting logic (i.e. loyalty vs. non-loyalty)

Continuously iterate to improve subscriber quality, engagement rates, and overall funnel performance

Platform & Tactical Ownership

Operate directly within Iterable, Builder.io, and Digioh

Build audience segments and manage targeting logic

Conduct pre-send QA checks for every campaign and onsite experience

Maintain documentation and campaign trackers

Ensure all deliverables are executed on time and error-free

Collaborate cross-functionally but retain ownership of execution

WHAT YOU NEED

3+ years of hands-on experience in SMS, retention, or lifecycle marketing

Demonstrated experience building, QA’ing, and deploying campaigns directly within marketing platforms

Experience with Google Analytics

Strong communication skills with a performance-driven mindset

Detail-oriented with exceptional QA standards

Comfortable working independently and managing deadlines

Analytical and data-driven; able to quickly adjust based on performance

Experience with Wrike, Iterable, Builder.io, and Digioh preferred